Bill Whiteside is an author, trainer and coach. He is a certified People Reader and reads people all the time, everywhere. In business, Bill works with organizations that want to increase their productivity and business professionals who want to improve their interpersonal communication skills. He has a successful career in sales, marketing and organizational development while working for two Fortune 500 companies and consulting with a wide variety of smaller organizations. Bill also coaches individuals and helps them with a variety of life concerns like family relationships, child development and vocational selection. His greatest personal satisfaction is showing people how to better deal with their innate gifts and challenges in every day life. People Reading is a systematic, objective and fun way to anticipate the potential behavior of others. It evolves from the science of Personology. Bill's uncle, Robert Whiteside, founded the current version of Personology in 1951 and personally tutored Bill. Bill is Founder and President of his own company, Innovative Behavior Concepts. He is a member of the Board of Directors of the Personology Institute, the National Speakers Association and the California Society of Association Executives. He has written four books on People Reading and has a worldwide business through his successful web site: ireadfaces.com. Bill is also a frequent guest on TV and radio and his articles appear in a variety of business and lifestyle publications. He lives in Folsom, California. Back to Home Page